What If It’s You?" How We Set (and Fall for) Advertising Traps

A practical breakdown of a simple ad post. Why we fall for basic marketing traps, visual future scenes, and urgency triggers, even when we design them ourselves.

Email Is Dead. My Last Campaign Just Made $135k

Everyone in the office treats email like an artifact from the Stone Age. Meanwhile, a single campaign just brought in $135,000 in three days without a single discount code.

Not Today

After nearly 15 years in marketing analytics, you stop falling for pretty pitch decks that disguise outdated services. Here is why direct honesty in negotiations beats sitting through empty noise every time.

That's Moscow For You

On the outside, the city looks like a world fair. Glowing facades, flawless granite pavement, endless couriers on e-bikes and scooters all year round. Even in the dead of winter. Everything spins, glitters, and rushes. On the inside, it is a giant vacuum cleaner for human resources. People here

A Collective Image of London

A pub, two pints on the table. The man opposite asks a question. How is life here, really. Looking at the big picture, London is a massive dumpster wrapped in an expensive designer package. On top, the shop windows of Knightsbridge shine, the towers of the City rise, and billions

Don't Lie to Yourself

Late-night conversation in a Moscow office. A man over fifty, who has survived more than one corporate "optimization," shares a tough but honest truth with his younger colleague — something many people realize too late. Late evening in a Moscow office. Most employees had already left, leaving only

Off the Grid: Why I Left the Algorithms Behind

I built this blog as a space completely free from algorithmic rules. I’m done adapting my content to fit some social media platform just to avoid getting shadowbanned or suppressed for no reason. At some point, playing by their rules just got incredibly exhausting, so I decided to build