Commercial airline realities, route economics, metasearch traps, and independent travel observations without marketing fluff.
analytics
How chasing weather shifts, news hooks, and sudden spikes breaks automated bidding in travel campaigns, drives up CAC, and delivers daydreamers instead of bookings.
analytics
I lowered bids on a core domestic route, dropping average ad position from 1.9 to 2.7 with only a 4% loss in impression share. Testing how much free brand search automated targeting actually cannibalizes.